The Fair Trade Practices Policy (FTPP) was approved on 26 October 2005 to seek the following policy objectives:

  1. Promote and protect competition in the market;
  2. Create dynamic and competitive entrepreneurs;
  3. Provide fair and competitive market opportunities for businesses;
  4. Prohibit anti-competitive practices including those originating from outside the Malaysian territory and affecting the domestic territory;
  5. Prohibit unfair trade practices in the economy;
  6. Promote rights of SMEs to participate in the marketplace;
  7. Promote consumer welfare; and
  8. Encourage socio-economic growth, generate efficiency and equity.