MyCC has published its Market Review on the Digital Economy Ecosystem under the Competition Act 2010 [Act 712], the eighth market review to date. The study examines how competition operates across four digital marketplace sub-sectors, highlighting key market characteristics and interactions that may prevent, restrict, or distort competition. Data privacy and protection are addressed as a cross-cutting theme throughout the review, alongside strategic recommendations to strengthen regulatory and policy frameworks.
In the online travel agencies (OTAs) sub-sector, the study focused on web‑ and mobile‑based platforms that enable consumers to book travel services, limited to accommodation booking services.
Through this market review, MyCC identified 34 issues spanning competition, market and regulatory dimensions. Addressing these challenges requires strategic coordination among relevant regulators. To support this, MyCC proposes 18 recommendations as a practical reference for strengthening existing policies and regulations.